Wholesale, the selling of goods in large quantities but at lower prices for selling the goods at a profit. Wholesaling is buying goods in bulk quantity at a discounted rate and selling to the retailer at a higher price. According to the wholesale is the of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an or broker in buying merchandise for, or selling merchandise to, such persons or companies.